New home - Destination

A destination is not Just a location on a Map

Rather a living Being Thriving with life.

Destination provides consulting services in marketing, communications, and For any reputable Entity across The Kingdom. Right in the heart of Riyadh, a city rich with creativity and innovation, Destination is a consultancy firm that is born to bring together leading talents and expertise. We aim to redefine the concept of Reputable branding by enhancing the concept of marketing communication strategies, and much more. At Destination, we believe that a destination is not just a location on the map, but a living Being Thriving with life. Our mission is to uncover the essence of landmarks and projects, diving into their rich heritage, vibrant culture, and authentic values. Through our creative expertise, we transform these elements into captivating stories that resonate both locally and globally.

Destination Solutions

Public Relations
Communication, and Advertising

Strategies

We provide specialized consulting services to develop communication, public relations, and media strategies that ensure the achievement of your goals.

Media Centers
We offer comprehensive solutions for managing your media centers, including organizing press conferences, writing news and press releases, and coordinating with media outlets.

Execution Plans
We design comprehensive communication plans tailored to meet your unique needs. Our plans include specific details on how your organization will engage with its audience.

Media Relations
We work on building and strengthening your relationships with local and international media, offering support in organizing TV and press interviews, preparing key talking points and media materials, and developing effective strategies.

Crisis Management
We provide a comprehensive guide to communication crisis management, including clear strategies and procedures for handling potential crises.

Media Training
We offer specialized training programs to develop media interaction skills, including preparing for TV interviews, crafting messages, handling tough questions, and engaging confidently with the camera and audience.

Digital Marketing

Social Media Strategy

Our strategy includes an in-depth analysis of your brand, target audience, and industry to develop a comprehensive roadmap for your presence on social media platforms.

Monthly Calendar

We develop engaging and consistent social media content by creating monthly content calendar schedules.

Websites

Our website development and design services focus on creating visually appealing, user-friendly sites that effectively convey your brand’s message.

Search Engine Optimization (SEO)

We create high-quality content to enhance your website’s visibility and attract traffic while adhering to best practices in search engine optimization.

Monitoring & Analysis

Monitoring Reports and Performance Analysis We provide in-depth analyses of your digital marketing performance through comprehensive monitoring and reporting. Using professional tools, we track key metrics and deliver actionable insights to improve your campaigns.

Destination Family

Iman Al-Mutairi

Co-Founder
Chief Executive Officer

Iman has over 15 years of professional experience in destination marketing, leading and managing marketing and communication campaigns. She has held senior executive positions in both private companies and prestigious government entities, such as the Royal Commission for Riyadh City, Soudah Development Company, Ministry of Tourism, Royal Commission for AlUla, Mohammed bin Salman Foundation (Misk), and Takamol Holding.

Iman earned a bachelor’s degree in Business Administration from King Saud University and a master’s degree in the same field from Willamette University in the United States.