A Destination is Not Just a Location on The Map
But a Living, Breathing Place
About Us
From the heart of Riyadh, a city filled with creativity and innovation, Destination was born. A consultancy firm with pioneering expertise seeks to redefine the concept of Nation Branding for public and private sector projects through building brands, marketing and communication strategies, and creating effective implementation plans.
Iman Almutairi
Founder and CEO
CEO’s
Statement
At our core, we believe that a destination is more than just a point on a map—it is a living, evolving experience. Every city, landmark, and project carries a story shaped by its heritage, culture, and values. Our mission is to uncover these narratives, bringing them to life through creative storytelling that resonates both locally and globally.
The identity of a city is the foundation of its economic strength. A city’s brand is not just a logo or a slogan—it is an ecosystem shaped by the synergy between the public and private sectors, showcasing its unique strengths and competitive advantages. This identity forms a crucial part of the national brand, one that flourishes when its culture is preserved, its industries are promoted, and its vision is shared with the world.
By bridging tradition with innovation, we help destinations position themselves as global hubs—attracting talent, investment, and opportunities that drive sustainable growth. Our expertise lies in crafting compelling narratives that celebrate authenticity while paving the way for a thriving future.
Management Team
Co-Founder
Managing Director
Co-Founder
Digital Marketing Manager
Co-Founder
PR & Communications Director
Our Values
Excellence:
We strive to achieve the highest standards of quality in services and deliverables, continuously improving and innovating.
Collaboration:
We foster teamwork and open communication within the company and with clients to benefit from diverse perspectives.
Integrity:
We commit to honesty, transparency, and ethical practices in all dealings with clients and stakeholders.
Impact:
We create meaningful change by delivering effective strategies that shape the perception of our clients and inspire sustainable impact.
Flexibility:
We adapt to changes, enabling us to make quick adjustments to meet clients’ needs and market requirements.
Our Services
Public Relations and Communications
Communication and Media Strategy
Implementation Communication Plans
Comprehensive Crisis Communication Guide
Media Center Management
Media Relations
Media Training
Marketing
Digital Marketing Strategy
Social Media
Strategy
Content Calendar Development
Website Design and Development
Search Engine Optimization (SEO)
Monitoring and Digital Analysis Reports
Paid Digital Advertising
Marketing Campaigns (social media, Google Ads, influencer collaborations, digital screens)
Strategic Partnerships
Destination Consultancy has established a strategic partnership with Bloom Consulting, a globally leading company in developing national brands and economic trends strategies. The partnership aims to support Saudi cities and regions by creating distinctive identities and innovative strategies that contribute to economic growth and enhance competitive capabilities on regional and international levels.
Key Services for the Alliance:
Place Branding:
Developing unique identities for cities and regions that reflect their distinctive characteristics and contribute to attracting investments and promoting tourism.
Economic Development Strategies:
Designing customized plans that enhance local resources and support the goals of growth and sustainability.
Place Identity and City Marketing:
Research and
strategic studies.
Implementation of media
and marketing plans.
Monitoring and
performance evaluation.
Place Branding for
Countries and Cities:
Community engagement and fostering collaboration in innovation.
Utilizing and upgrading
public spaces.
Activating commerce.
Place Making:
Transforming Vision and Reputation into Reality:
AI tools and data analytics.
Digital identity.
Reputation and perception analysis.
Measuring economic impact.
Place Analytics:
Measuring the Appeal of Place
Brands and the Digital Identity of
Nations, Regions, and Cities:
Developing strategies that transform the essence of place brands into captivating experiences for visitors.
Strategic tourism development.
Destination-focused marketing strategies.
Recovery and revitalization plans
Tourism Development:
Positioning Destinations as Experiences:
Clients
We understand that our success is closely tied to yours.
Therefore, we are committed to strengthening partnerships built on trust, collaboration, and a shared vision for growth and success.
Destination: Your Optimal Choice
Collaborative Approach
Open communication is the foundation of our partnership. We consistently seek your feedback and suggestions to foster an interactive dialogue that enhances innovation and continuous development. Together, we can overcome challenges, adapt to changes, and seize new opportunities.
We Truly Care
Our commitment goes beyond commercial transactions; we genuinely care about your goals and challenges
Empowerment and Support
Our role extends beyond providing services; we empower you by equipping you with the knowledge, insights, and tools that support your growth journey. We provide training, resources, and support to ensure you have everything you need to succeed in your environment. We are here to support you in making informed decisions and achieving your strategic goals.
Strategic Alignment
We strive to align our strategies with your goals. By understanding your long-term vision, we can develop customized solutions that not only meet your current needs but also support your future aspirations.
Let’s “create, build, craft” (Destinations)..
